Alona Pulde, MD and Matthew Lederman, MD, have combined conventional medicine, Chinese medicine, and Nonviolent Communication to create a groundbreaking health care paradigm in their latest venture, Kinectin.com. As Corporate Vice Presidents for Whole Foods Market they implemented a Nutrition and Lifestyle Medicine Program cutting health care costs and improving health outcomes for thousands of people in the company ranging from base employees to top executives. They were featured in the documentary, Forks Over Knives, have served as adjunct assistant medical professors, appeared as medical advisors on many popular health and wellness media outlets and have published five bestselling books on nutrition and health.