Wim Hof, aka “The Iceman,” holds multiple world records for his feats of endurance and exposure to cold. The benefits of his method, now practiced by tens of thousands, have been validated by eight university research studies. He has been featured on goop Lab’s six-part Netflix series in episode 2 (“Cold Comfort”), the BBC, VICE Media, and the Discovery Channel; on The Joe Rogan Experience, The Tim Ferriss Show, and The School of Greatness podcasts; and in the bestselling book What Doesn’t Kill Us by Scott Carney. He lives in the Netherlands with his family.